Why don't you change your domain name

People sometimes ask me why this site is hosted at www.scotland24.co.uk instead of the slightly more suitable www.adamchristie.co.uk. I know it looks like laziness not to move the whole thing over, but there is reasoning in my madness.

scotland24.co.uk is a domain that was registered several years ago. It has inbound links from quite a few well ranked sites and it is in itself ranked quite highly for certain terms like "submit to google".

If I were to transfer the site over, even if I put a 301 redirect on the entire domain, I would lose bucketloads of listings. The lack of inbound links to adamchristie.co.uk and the young age of that domain mean that it does not have nearly the amount of clout that scotland24.co.uk does.

It could be years before the same amount of traffic would end up at the new domain.

So in the meantime I am using adamchristie.co.uk as my blog while it gains rank, then eventually a couple of years down the line I may change domains once the new one has built up some inbound links and trust.

I guess the message here is that if you have an old established domain, changing to a new domain could be disasterous and although some people say it is ok to do it with a 301 redirect, it's a risk I'm not willing to take.