PAY-PER-CLICK LISTINGS IN SEARCH ENGINES

Pay-per-click listings mean that you pay only for the visitors you receive from the search engine. It's then up to you to convert those visits to sales in order to recoup the costs of the advertising.

ESpotting
Espotting is a pay-per-click advertising system. You bid a minimum of 5p per click on your chosen keywords for your results to be displayed in Yahoo! UK & Ireland, Lycos, Looksmart, Ask Jeeves, ntl:home, Netscape, UKplus. Very effective as you only pay for traffic that you actually receive.
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Overture
Overture are another pay-per-click search engine with results appearing in Altavista, AOL, Lycos, Freeserve and MSN. Very effective as you only pay for traffic that you actually receive.
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Google Adwords
Another pay-per-click with a fairly complicated pricing/position system, but hey, it'll get you listed at the top in Google. That can't be bad.
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